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Guide

UTM Builder Online — Campaign Links, then a Short URL

Build a campaign URL with utm_source, utm_medium, and utm_campaign in the browser, then shorten it or turn it into a QR code.

By Spoold Editorial TeamReviewed for tool accuracy
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#utm builder#campaign url builder#utm parameters#url shortener#Developer Tools

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A landing page URL does not say whether the click came from an ad, a newsletter, or a QR code. Spoold's UTM builder adds those parameters in the browser, then can shorten the result.

The names analytics tools expect

  • utm_source — google, newsletter, twitter.
  • utm_medium — cpc, email, social, print.
  • utm_campaign — the promotion, such as spring_sale.
  • utm_term and utm_content — a keyword or a creative, when you need them.

A short workflow

  1. Paste the page. Existing query parameters stay.
  2. Use a preset chip or type source, medium, and campaign.
  3. Copy the long URL, or shorten it to a spoold.com/s/… link and open that in the QR tool.

Build a campaign URL

Open UTM Builder

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QR Code

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URL Parser

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